Wednesday, November 4, 2015

shop share: Keepsake Rulers

As I mentioned on Friday, I am going to start sharing small shops each week leading up through Christmas to encourage people to shop small this holiday season and support these hard working families :) I am so excited to share Keepsake Rulers with y'all! I worked with Melissa on Sweet Abby's Auction and fell in love with not just her product but the story behind their shop and their mission.  I dare you to not be inspired by this family!

What is the name of your shop and how did you come up with it? 
Our shop's name is Keepsake Rulers. Our kids were 2-5 years old when we started our business and we loved that our growth chart would be something we would always have... a keepsake. Hence, Keepsake Rulers.

What do you make in your shop and how can we find you? 
We make life size growth charts to measure kid's height. No more measuring on a door jam and having to say goodbye to those precious marks when moving or painting. 

Our shop's address is www.etsy.come/shop/keepsakerulers
Instagram: @keepsakerulers

Tell us a little about yourself and your family.
I am Melissa and have been married to Dave for 12 years. We had 4 kids in 3 years (crazy) and haven't fully recovered from the chaos of four babies at the same time. Our kids are Luke and Emma who are 9, Lily who is almost 8 and Will who is 6.

How did you get started?
I was a stay at home mom and my hubby worked very hard to support our family. He had been diagnosed with Multiple Sclerosis when our daughter Lily was just born, but it had been held at bay for 4 years. When Lily was turning 4, around Christmas time, he had a horrible attack and had to stop working from that point forward. I had to come up with something to get some money. I saw this idea on Pinterest (which I'm slightly obsessed with) and made one. I posted it on Facebook and within a couple hours, I had sold 5. That was when Keepsake Rulers was born!

Does anyone help you with your shop?
My hubby will sometimes help with staining the rulers and we have a stay at home mom who sometimes helps with painting lines and numbers... but primarily, it's me... in my basement... at ten o'clock after the kids go to bed.

What is your favorite piece in your shop and how did you come up with it?
My favorite piece in our shop is the natural stained ruler. It was the first style of ruler we made. It was what our business was born out of. It's the kind we have proudly hanging in our home with all 500 of the kids measurements on it. We did that one first because it looked like a real old fashioned ruler. I love classic stuff.

Where do you get your inspiration from?
We get inspiration from our customers! We take custom color requests, and often times that is how we find out about the popular color combos. We like to make whatever our customers want, so we have some pretty creative rulers. We've even done a ruler that was in "hands" for a horse!

Where do you see your shop in the future? What are your aspirations for it?
I would love to grow our shop to the point that when people think of creative baby shower gifts or mother's day gifts, they think of us. We have sold over 4500 rulers in the last (almost) 4 years. I would love a year where we sold that many in 12 months!

Any advice for other small businesses or momtrepreneurs? 
My advice for other moms who want to start a business is make something you love... that you would want in your home. If you are making something, or doing something that you enjoy, on the days when owning a business is hard, you will keep doing it!

What are some of YOUR favorite shops and small businesses?
I love 3 Stars North. They have the cutest clothes and accessories that are all handmade. I also really like Babes in Bracelets.


Something that I love about Keepsake Rulers that perhaps Melissa was too modest to share is that for every ten rulers they sell Keepsake Rulers will donate one to a charitable organization, school or family in need. ALSO! Through July 2016, 10% of all sales are being donated to Gamerosity, a non-profit organization that donates "hero packages" to children who are fighting cancer.  After July, they hope to partner with a charity focusing on Cystic Fibrosis, a disease that hits close to home for the family.  Now that is a small shop that I can most definitely stand behind :)